Top 5 Types of Marketing

Top 5 Types of Marketing


When you start a business, one of the essential things you need to consider is to figure out how to reach out to your potential customers. One of the primary goals of marketing is to help the customers to get their desired product or service. Many strategies are used by various companies to deliver their services to their customers; these policies have to be innovative so that customers will choose you instead of your competitors.

The following are some of the types of marketing you can use to attract customers:

Internet Marketing:

As technology keeps updating every day, we need to update our marketing strategies accordingly. Most of your customers will probably look on the internet for the service they want, and if you have a website, you can post information about your products and service. Instead of allowing random comments about your business on social media sites you can provide restricted content on your website. Posting details about your service on the internet are one of the best ways to reach out to your customers.


Your buyers should be able to distinguish your ads and recognise your business based on the logo and the various typeface or colours that are used. Branding makes your business attractive and well-known. When time goes by, your customers will be able to identify and respond to all your ad layouts. Your primary goal is to stick to one logo or slogan so that you will be able to develop loyalty through resonance.

Broadcast advertising:

You can reach out to your customers by buying television or radio time and post your ads there. If you want to advertise on radio, you need to make sure that you have a fancy jingle or an attractive phrase to grab the attention of your customers on the radio. If you are posting an ad on the television, try to create a good ad which positively reaches the customers.

Paid advertising:

Paid advertising is the method of posting ads. The business has to pay the owner for the amount of space they use. Paid advertising may be costly, but it is an excellent way to reach out to your customers. You will reach a wider audience when you use paid advertising. These paid ads display on the sides of a website or the top and bottom of the page. Businesses use these ads to increase the traffic. By buying space on popular websites, businesses can redirect their customers to their sites. Some of such sites are Facebook, Linked in etc.


Relationship Marketing:

One of the best ways to retain customers is to build a good relationship with them. Most customers tend to trust your company when you have an excellent public relations team. When you create a bond with your clients, they will believe your brand and be loyal to your business. Relation building is essential to retain your customers.